Category: Segmentation

Without list segmentation your marketing strategy will underperform. Or worse, fail. A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue. 

An email marketing foundation must include robust segmentation for better analytics and data. Without segmentation there\’s no point in sending to your list. Learn how to use segmentation to create a better email database for your email marketing strategy.