Mindblown: a blog about philosophy.
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Apple’s iOS 15 Massive Impact on Open Rates Since September 2021
Apple destroyed the open rate, and all metrics associated with the open rate. Like location data, unique open rate, click-to-open rates, even nifty, fun countdown timers got hit. What’s an email marketer to do?
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An Open Letter to Email Service Providers Who Don’t Care About Their Customers
Dear Email Service Provider, You’re not helping your customers. You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.
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One Extraordinary Hack to Get Better ROI for Your Email Marketing
People charged with email marketing never create an email workflow. The reasons are many. You spend more time looking for your email content than working on the email.
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The Easiest Way to Test Your Email Campaigns
Gmail and other email providers make it easy to test your email campaigns. Do you have an email marketing alias? Testing opt-in forms, especially ones that trigger any automation, can present challenges when you use only one email address
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The Beginner’s Guide to Email Segmentation
Without list segmentation your marketing strategy will underperform. Or worse, fail. A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue.
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Why Email Segmentation is the Foundation of Email Marketing
An email marketing foundation must include robust segmentation for better analytics and data. Without segmentation there\’s no point in sending to your list. Learn how to use segmentation to create a better email database for your email marketing strategy.
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Email Metrics Post Apple’s iOS 15 Update
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021. Apple’s dedication to privacy will degrade the open rate as an engagement metric. Here’s what to do instead.
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7 Tactics for Successful Mailchimp Marketing Campaigns
These seven tactics can\’t guarantee successful campaigns. If you implement and update them on a regular basis your Mailchimp marketing will perform better than your competitors.
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A Quick Tutorial on Creating a Re-engagement Campaign
Re-engagement Campaigns are Part of Email Marketing Subscribers who don\’t engage with your campaigns represent to half of your total audience numbers. Marketing Sherpa has reported that, on average, marketers lose at least 25% or more of their list each year to attrition. This is a normal part of email marketing. I believe you always…
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A Better Way to Write Your Customer Journey Welcome Emails
Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.
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An Easier, Smarter Way to Collect Subscriber Data in Mailchimp
What if you\’re strictly an e-commerce site at first, but then expand to a physical address? How will you account for the growth and change of your subscriber base in your sign-up forms? What data will you collect in the future?
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Is Ethical Marketing Possible?
We have Edward Bernays to thank for the sleazy state of marketing today. He created the industry of public relations and our ideas about propaganda.
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How to Easily Get Unstuck With Your Email Marketing
Many of our clients find their marketing sounds awfully boring, and they can hear it themselves, and pretty soon they get discouraged and quit.
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Dental Email Marketing and the Pitfalls of Assuming
The old joke about dentists having bad teeth applies to marketers, too. When assume things about an industry, we may look like fools.
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6 Behavorial Traits that Help You Run a Better Business
Anyone can start a business. To run a successful business requires certain behavorial practices. Don\’t worry. They can all be learned.
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Why I Hated Marketing (It’s Not The Reason You Think)
Imposter syndrome or sleazy marketing horrors may make us hate marketing. But marketing successfully should bore us to tears.
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Why I Hated Marketing (It\’s Not The Reason You Think)
Imposter syndrome or sleazy marketing horrors may make us hate marketing. But marketing successfully should bore us to tears.
Got any book recommendations?