Author: Jay Sennett
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Apple’s iOS 15 Massive Impact on Open Rates Since September 2021
Apple destroyed the open rate, and all metrics associated with the open rate. Like location data, unique open rate, click-to-open rates, even nifty, fun countdown timers got hit. What’s an email marketer to do?
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An Open Letter to Email Service Providers Who Don’t Care About Their Customers
Dear Email Service Provider, You’re not helping your customers. You think you are. You make it easy to create a list and a campaign and send it out. Yes, this is a short term win. Only for you, though.
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The Beginner’s Guide to Email Segmentation
Without list segmentation your marketing strategy will underperform. Or worse, fail. A study by DMA in 2019 stated email marketers using segmentation reported up to a 760% increase in revenue.
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Email Metrics Post Apple’s iOS 15 Update
Apple will forever change email metrics with the release of iOS 15 and mac OS Monterey in September 2021. Apple’s dedication to privacy will degrade the open rate as an engagement metric. Here’s what to do instead.
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Why I Hated Marketing (It’s Not The Reason You Think)
Imposter syndrome or sleazy marketing horrors may make us hate marketing. But marketing successfully should bore us to tears.